We start by defining the overall goals and impact. This is the Why Stage. Why are we making videos? Why will our audience care?
It’s all about analysis:
- Target audience/channel
- Customer journey
- Desired outcome
After the strategy is cemented we dive into the hard but exciting part. The storytelling. This is the What Stage. What kind of story are we telling? What is going to engage our audience?
It’s all about creativity:
We’ve got our story, now we need production, to make paper come to life. We’ve entered the How Stage. How are we going to realize the script? How will the video best communicate with our audience? It’s all about creating:
Our videos are finished and it’s time to reach an audience. The final Where Stage. Where do we want to build our audience? Where will our audience look for these kinds of videos?
It’s all about traffic:
- Social Media adaptation
- Path to owned media
Learning is a key success factor of generating engagement with video. We track the actual engagement generated and use this to iterate and improve the strategy, storytelling, video production as well as the video distribution.
Looking to kick-start your in-house video production? At our workshops you’ll learn the basics or complexities, depending on what level you're aiming for. Send us an email and let us know what you'd like to dive into. Take your pick, and we'll tailor-make your workshop.